The Play Journal
Notes on Play.
How to choose a toy by age, why the plain wooden block always wins, and the gifts our staff actually buy - written by the people behind the counter.
The Play Journal
How to choose a toy by age, why the plain wooden block always wins, and the gifts our staff actually buy - written by the people behind the counter.
The age on the box is a starting point, not a rule. Here is how we actually match a toy to a child - by what they're working on, not just how old they are.
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The toy that lights up and plays a song entertains a child for an afternoon. The plain set of blocks entertains them for years. Here's the reason.
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A shortlist of the gifts our staff quietly buy for their own families - the ones that survive the first week and stay in the rotation.
Read the post →Stop in for a staff pick, book a birthday party in the back play space, or just come let the kids explore. There's always something new on the shelf.
Open daily 10am–6pm · Free gift-wrapping on everything · Saturday Story Time at 10am.
