Shop by Age
Start With Their Age.
The age on a toy box is a safety floor, not a recommendation. We group toys by what a child is actually working on - so you shop by the milestone, not just the birthday.
Shop by Age
The age on a toy box is a safety floor, not a recommendation. We group toys by what a child is actually working on - so you shop by the milestone, not just the birthday.
A secret from behind the counter: the best question isn’t “how old are they?” but “what are they into right now?” A three-year-old obsessed with trains and one obsessed with mixing potions want very different toys.
The age bands below are our starting point, built around what kids are developing at each stage. Still not sure? Come in and tell us the obsession - we’ll take it from there.
Toys for grasping, mouthing, stacking and the very first pretend. Everything in this band is chosen for safe materials and a size that fits a new hand.
What they’re working on
Big pretend, first puzzles and building that stays up. This is the age open-ended toys pay off most, so it's the heart of the shop.
What they’re working on
First board games, real art supplies, and building sets with a plan. Toys that reward a little patience and a lot of imagination.
What they’re working on
Strategy games, ambitious craft and science kits, and collectibles worth caring about. Screen-free doesn't mean simple.
What they’re working on
Tell us the age and the obsession and we'll hand you the perfect toy - it's the best free service in the shop.
Open daily 10am–6pm · Free gift-wrapping on everything · Saturday Story Time at 10am.
